Work
Retail Environmental Experience
Concept Exploration
My retail experience includes store environments, and experiential marketing for fashion and specialty retail brands. These projects demonstrate an early foundation in environmental design and customer-centered brand experiences.
GUESS
CR Laurence
As Senior Graphic Designer at CRL, I created integrated marketing communications across print, digital, and environmental channels. The following projects highlight a selection of campaigns, publications, and brand experiences developed for architectural and building industry audiences.
Print Ads
This award-winning advertising series showcases both original creative development and the evolution of established brand assets across multiple formats. One featured ad was designed and executed from initial visual concept through final production, including layout, composition, typographic hierarchy, and production execution. Additional award-winning ads demonstrate the ability to adapt and refine established brand systems while maintaining visual consistency and communication effectiveness.
Note: Copy by CRL marketing/copywriting team.
Best in Class (Spread)
2021 Architectural Record Print Ad
System-Based Execution
Winner (Spread + Campaign)
2022 Architectural Record: Print Ad
System-Based Execution
Winner (Audience Recall)
2024 Glass Magazine Print Ad
Original Concept Execution
Winner (Campaign)
2020 Architectural Record Print Ad:
Original Concept Execution
Brand Evolution
2026 Current Print Ad
Original Concept Execution
Architectural Case Study Brochure
Concept Exploration
Latitude 34º Brochure
Premium Shower Brochure
Frameless Shower Door Hardware Guide
Happy Hour Invitation
Holiday Animated Card
Digital Email Newsletter
CRL Local Advantage+
The CRL Local Advantage+ digital newsletter system was developed to strengthen connections between local service centers and their customers through personalized, service-driven communication. The campaign combined modular layouts, responsive design, and structured content hierarchy to balance product promotion with localized storytelling across digital platforms.
CRL Premium Sliders
The CRL Premium Sliders digital email campaign introduced a new line of premium shower systems through a clean, product-focused mobile experience. Strong visual hierarchy, lifestyle imagery, and modular product sections helped communicate product differentiation while maintaining a refined CRL brand presentation.
Latitude 34°
The Latitude 34° Barn Door Collection digital email campaign showcased CRL’s premium sliding door systems through a refined, architecture-driven mobile experience. Minimal layouts, bold imagery, and focused messaging emphasized craftsmanship, precision, and contemporary design.