Work
CR Laurence
Marketing Materials, Branding,
Print, Digital, Motion
As Senior Graphic Designer at CRL, I created integrated marketing communications across print, digital, and environmental channels. The following projects highlight a selection of campaigns, publications, and brand experiences developed for architectural and building industry audiences.
Print Ads
2021 Architectural Record Print Ad: Best in Class (Spread)
2022 Architectural Record: Print Ad Winner (Spread + Campaign)
2024 Glass Magazine Print Ad: Winner (Audience Recall)
2020 Architectural Record Print Ad: Winner (Campaign)
2025 Current Print Ad: Brand Evolution
Architectural Case Study Brochure
Latitude 34º Brochure
Premium Shower Brochure
Frameless Shower Door Hardware Guide
Happy Hour Invitation
Holiday Animated Card
Digital Email Newsletter
CRL Local Advantage+
The CRL Local Advantage+ digital newsletter system was developed to strengthen connections between local service centers and their customers through personalized, service-driven communication. The campaign combined modular layouts, responsive design, and structured content hierarchy to balance product promotion with localized storytelling across digital platforms.
CRL Premium Sliders
The CRL Premium Sliders digital email campaign introduced a new line of premium shower systems through a clean, product-focused mobile experience. Strong visual hierarchy, lifestyle imagery, and modular product sections helped communicate product differentiation while maintaining a refined CRL brand presentation.
Latitude 34°
The Latitude 34° Barn Door Collection digital email campaign showcased CRL’s premium sliding door systems through a refined, architecture-driven mobile experience. Minimal layouts, bold imagery, and focused messaging emphasized craftsmanship, precision, and contemporary design.
Retail Environmental Experience
Environmental Graphic Design, Marketing
Materials, Branding, Print
My retail experience includes store environments, and experiential marketing for fashion and specialty retail brands. These projects demonstrate an early foundation in environmental design and customer-centered brand experiences.
